deaR ...gap???

some people are forecasting gap's rebranding efforts as a kiss of death... this move is focused on the spring 2011 line, so i wonder which aspect the winter 2010 line was focused on: the classic heritage, or the new "interesting essentials?"

my hope right now is that this collection is indicative of gap's new direction - i am loving this styling!

see the rest of their winter lookbook here.