i'm not sure how i feel about this. forever 21 has launched a maternity line...
now. i am all for stylish, affordable clothing for pregnant women. even without needing to explore the options of cutesy preggo duds for myself, it is clear that there is a hole in that market - though i have found myself, more than once, excitedly grabbing up clothes in target, only to find that i've wandered into the maternity section again and should leave those cute dresses and tops to the ladies who really need them (side note: should i be concerned that i would rather admit that maternity clothes are better designed for my figure than to simply exercise?).
however. this concept nags at my little brain because of forever 21's target market. certainly, 21 year-olds have every right and typically no moral questioning in being pregnant (though i could never have imagined it for myself), but i'm concerned with the tweens shopping in the same stores as twenty-somethings... which, if my eyes and ears have any validity (at my ripe old age of 30) while browsing stores, is happening more and more. will this line make teenagers go out and get knocked up so that they can purchase from it? no, of course not. but could it potentially send the wrong, semi-glamorous message to my little 12-year-old cousin about the reality of needing maternity clothes? well - probably not, again. but.
i'm still on the fence.
UPDATE: see stylist's interesting take on this... more fuel for my fire.